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Malaysia’s Auto Industry & Pandemic Resurgence: What You Need to Know

Marketing
July 25, 2025 by Admin

Malaysia’s Auto Industry & Pandemic Resurgence: What You Need to Know

The Malaysian automotive industry has faced significant challenges in recent years, largely driven by global supply chain disruptions and the impacts of the pandemic. The following key points highlight the extent of the situation:

  • The global chip & parts shortage cost Malaysia’s carmakers a 2–4 month backlog and sales dropped ~16% at peak (themalaysianreserve.com).

  • Tan Chong (Nissan) saw its revenue drop by over 50% during the COVID lockdowns.

  • Even today, factories are still calling a 3–4 month chip waitlist for some models.

Is Malaysia’s latest COVID surge a threat?

✅ Possible localised disruptions:

  • Chip & ECU assembly plants (e.g., Infineon, STMicro) have paused operations previously during outbreaks, triggering global shortages (soyacincau.com).

  • A fresh wave may again impact on-site workers, causing short-term production hiccups.

⚠️ But no full-scale shutdowns yet:

  • While some models still face 3–4 month chip backlogs, mass production has largely stabilised.

  • Local carmakers (Perodua, Proton) recovered quickly post-MCO in 2021, but still remain cautious (focusmalaysia.my).


Voices from industry

“Domestic auto players are feeling a ripple effect… backlogs of 3–4 months depending on models” — MAA president on chip delays (themalaysianreserve.com).

“STMicro plant in Muar shut for 11 days—affected sales and margins” — CEO Jean‑Marc Chery (reddit.com).


📊 What does this mean for you

Scenario

Impact

Response

Local chip plant shutdown

2‑4 week production pause

Prep buffer stock & cross-train staff

New-wave outbreak

Attendance dips, short-staffed shifts

Activate backup or parallel SHR modules

Ongoing global backlog

3+ month delays for some models

Prioritize orders & adopt digital tracking

Suggested action items:

  1. Pre‑order critical components with buffer margins

  2. Enable MOCHI’s Flex‑Shift & Multi‑Site Coverage for resilience

  3. Train multiple skills per employee to avoid single-person failure

  4. Plan temporary staffing via MOCHI’s contractor module — quick onboarding during staff shortages

✅ Bottom line:

Yes, Malaysia’s new COVID signs could trigger localised disruptions, but it won’t likely bring everything to a halt. The real winners are those who prepare ahead — buffer stock, trained back‑ups, digital shifts — and keep production rolling while others scramble.

Want to future-proof your HR setup before the next disruption hits?

Let our MOCHI experts guide you — from shift planning to contract staff setup, we’ve got your back.


Malaysia’s Auto Industry & Pandemic Resurgence: What You Need to Know
The Malaysian automotive industry has faced significant challenges in recent years, largely driven by global supply chain disruptions and the impacts of the pandemic. The following key points highlight the extent of the situation:
The global chip & parts shortage cost Malaysia’s carmakers a 2–4 month backlog and sales dropped ~16% at peak (themalaysianreserve.com).
Tan Chong (Nissan) saw its revenue drop by over 50% during the COVID lockdowns.
Even today, factories are still calling a 3–4 month chip waitlist for some models.
Is Malaysia’s latest COVID surge a threat?
✅ Possible localised disruptions:
Chip & ECU assembly plants (e.g., Infineon, STMicro) have paused operations previously during outbreaks, triggering global shortages (soyacincau.com).
A fresh wave may again impact on-site workers, causing short-term production hiccups.
⚠️ But no full-scale shutdowns yet:
While some models still face 3–4 month chip backlogs, mass production has largely stabilised.
Local carmakers (Perodua, Proton) recovered quickly post-MCO in 2021, but still remain cautious (focusmalaysia.my).
Voices from industry
“Domestic auto players are feeling a ripple effect… backlogs of 3–4 months depending on models” — MAA president on chip delays (themalaysianreserve.com).
“STMicro plant in Muar shut for 11 days—affected sales and margins” — CEO Jean‑Marc Chery (reddit.com).
📊 What does this mean for you
Scenario
Impact
Response
Local chip plant shutdown
2‑4 week production pause
Prep buffer stock & cross-train staff
New-wave outbreak
Attendance dips, short-staffed shifts
Activate backup or parallel SHR modules
Ongoing global backlog
3+ month delays for some models
Prioritize orders & adopt digital tracking
Suggested action items:
Pre‑order critical components with buffer margins
Enable MOCHI’s Flex‑Shift & Multi‑Site Coverage for resilience
Train multiple skills per employee to avoid single-person failure
Plan temporary staffing via MOCHI’s contractor module — quick onboarding during staff shortages
✅ Bottom line:
Yes, Malaysia’s new COVID signs could trigger localised disruptions, but it won’t likely bring everything to a halt. The real winners are those who prepare ahead — buffer stock, trained back‑ups, digital shifts — and keep production rolling while others scramble.
Want to future-proof your HR setup before the next disruption hits?
Let our MOCHI experts guide you — from shift planning to contract staff setup, we’ve got your back.

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EV Is Coming — Is Your Team Ready?

EV Is Coming — Is Your Team Ready?

A Practical Note for Our Automotive Industry Partners

Dear MOCHI Customers,

You’ve probably seen it already — EVs are no longer “the future,” they’re now on the roads, in workshops, and in policy headlines. Tesla is here, BYD is expanding, and the Malaysian government is going full throttle on the EV game.

So we wrote this for you, not to talk about trends, but to show you how MOCHI can help you keep up with everything that’s changing.


The Industry Shift: What’s Happening?

Government Is All In on EVs

  • Tax exemptions for EV parts and assembly, as well as incentives for R&D and manufacturing.

  • A national EV roadmap is expected to be released by 2025 to structure everything, from supply chain to talent development.

Service Models Are Evolving

  • EVs require different parts, new diagnostics, and updated SOPs.

  • Technicians need to be retrained, and service teams need to adapt fast.

People Are the Real Bottleneck

  • Many customers have told us:


     “We’ve bought the new tools. But we don’t have the right people.”
     The hardest part of transformation isn’t the tech — it’s your people and your systems.


How MOCHI Helps — This Isn’t Theory. It’s Ready to Go

You may not build EVs. But you need a system that can handle:

1. Skills Mapping & Training Tracker

“I don’t know who can handle EVs in my team.”
MOCHI’s Talent Development module lets you tag required skills per role, track training progress, and generate reports on who’s ready — and who’s not yet.

 2. Multi-Site Scheduling & Attendance

“We’ve got a factory, two workshops, and a showroom. It’s a mess.”
MOCHI supports custom rules per location, shift scheduling, and centralised HR control — perfect for multi-branch automotive SMEs.

3. Real-Time Payroll & Performance-Linked Rewards

“We want to reward those who do more. But it’s hard to track.”
Link KPIs, attendance, and work logs directly to your payroll or bonus structure — MOCHI automates it all, and keeps it fair.

4. End-to-End Digital Workflows

Leave, OT, claims, resignations — employees can do it all from their phones.
Even if you’re short on HR staff, MOCHI keeps things running smoothly.


Your Next Step Isn’t Expensive — It’s Getting Organised

The market is heating up. Opportunities are coming. But if your internal system isn’t ready, you’ll lose deals, talent, and time.

MOCHI offers:

  • ✅ Automotive-ready HR configurations

  • ✅ Full compliance with Malaysian EIS, PCB, SOCSO

  • ✅ Scalable pricing — from 10 to 500+ employees

🎯 What You Can Do Right Now:

📲 Facing people ops or team challenges? Drop us a message.
 🔧 Want to activate the Skills Tracker module? Ping your Customer Success Manager!

EV transformation doesn’t have to be scary — not when your systems are built for it.

We’re here to keep your HR agile, digital, and ready to ride this wave.

—
 MOCHI Customer Success Team
 People-first tech for fast-moving companiesEV Is Coming — Is Your Team Ready?

A Practical Note for Our Automotive Industry Partners

Dear MOCHI Customers,

You’ve probably seen it already — EVs are no longer “the future,” they’re now on the roads, in workshops, and in policy headlines. Tesla is here, BYD is expanding, and the Malaysian government is going full throttle on the EV game.

So we wrote this for you, not to talk about trends, but to show you how MOCHI can help you keep up with everything that’s changing.

The Industry Shift: What’s Happening?

Government Is All In on EVs

Tax exemptions for EV parts and assembly, as well as incentives for R&D and manufacturing.

A national EV roadmap is expected to be released by 2025 to structure everything, from supply chain to talent development.

Service Models Are Evolving

EVs require different parts, new diagnostics, and updated SOPs.

Technicians need to be retrained, and service teams need to adapt fast.

People Are the Real Bottleneck

Many customers have told us:

“We’ve bought the new tools. But we don’t have the right people.”

The hardest part of transformation isn’t the tech — it’s your people and your systems.

How MOCHI Helps — This Isn’t Theory. It’s Ready to Go

You may not build EVs. But you need a system that can handle:

1. Skills Mapping & Training Tracker

“I don’t know who can handle EVs in my team.”

MOCHI’s Talent Development module lets you tag required skills per role, track training progress, and generate reports on who’s ready — and who’s not yet.

2. Multi-Site Scheduling & Attendance

“We’ve got a factory, two workshops, and a showroom. It’s a mess.”

MOCHI supports custom rules per location, shift scheduling, and centralised HR control — perfect for multi-branch automotive SMEs.

3. Real-Time Payroll & Performance-Linked Rewards

“We want to reward those who do more. But it’s hard to track.”

Link KPIs, attendance, and work logs directly to your payroll or bonus structure — MOCHI automates it all, and keeps it fair.

4. End-to-End Digital Workflows

Leave, OT, claims, resignations — employees can do it all from their phones.

Even if you’re short on HR staff, MOCHI keeps things running smoothly.

Your Next Step Isn’t Expensive — It’s Getting Organised

The market is heating up. Opportunities are coming. But if your internal system isn’t ready, you’ll lose deals, talent, and time.

MOCHI offers:

✅ Automotive-ready HR configurations

✅ Full compliance with Malaysian EIS, PCB, SOCSO

✅ Scalable pricing — from 10 to 500+ employees

🎯 What You Can Do Right Now:

📲 Facing people ops or team challenges? Drop us a message.

🔧 Want to activate the Skills Tracker module? Ping your Customer Success Manager!

EV transformation doesn’t have to be scary — not when your systems are built for it.

We’re here to keep your HR agile, digital, and ready to ride this wave.

—

MOCHI Customer Success Team

People-first tech for fast-moving companies

24 Jul 2025
Blog Image
Marketing
[5 SME Struggles in Malaysia] How MOCHI Helps You Break Through the Bottleneck

[5 SME Struggles in Malaysia] How MOCHI Helps You Break Through the Bottleneck

By: MOCHI Technology Sdn Bhd
For: Malaysian SME owners, operation managers, HR, and finance leads

Sound Familiar? The Daily Pain of Running an SME in Malaysia

Malaysian SMEs account for 97.4% of total businesses, but many are stuck in a state of survival.

If this sounds like your business, you’re not alone:

  1. 👥 Not enough staff, one employee wears three hats

  2. 📱 Messy operations — running your company through WhatsApp

  3. 🔁 High turnover, never-ending onboarding cost

  4. 📉 Zero visibility — decisions made by gut feel

  5. 🧾 Payroll & HR done in Excel — full of errors

Don't worry — we’ll break down these problems and show you practical, localised solutions.

🧩 Struggle 1: Not Enough Manpower

❗ What it looks like:

  • Can’t find people to hire

  • Everyone is burned out from multitasking

  • Leave and attendance tracking is manual and outdated

✅ How to fix it:

  • Use an HR automation system like MOCHI HRMS to handle attendance, leave, payroll, and claims — all in one place

  • Set clear job scopes and KPIs to prevent duplicated work

  • Offer flexible hours and support remote work with centralised systems

🎯 Companies using HRMS save up to 30% of HR admin time

🧩 Struggle 2: Broken Processes = Slow Business

❗ What it looks like:

  • Claims and approvals drag on for weeks

  • The quotation process is slow and messy

  • Files are stored on USBs, and leave requests get lost

✅ How to fix it:

  • Use MOCHI’s cloud-based platform for workflows and approvals

  • Automate forms and enable real-time progress tracking

  • Centralise files with role-based access controls

🧩 Struggle 3: High Turnover = High Cost

❗ What it looks like:

  • New hires quit within 3 months

  • No clear growth plan for staff

  • Boss says, “If I have to train one more person, I’ll go crazy.”

✅ How to fix it:

  • Build a career progression map and OKRs for each role

  • Use MOCHI’s onboarding toolkit to help new hires integrate faster

  • Launch a mentorship system to retain knowledge internally

👥 Employees who feel guided are less likely to leave

🧩 Struggle 4: No Data, Just Gut Feeling

❗ What it looks like:

  • No idea what customers think

  • No insight into which product makes money

  • HR decisions are based on rough guesses

✅ How to fix it:

  • Use MOCHI’s BI module to generate real-time HR, payroll and performance reports

  • Sync with Power BI or Google Data Studio for deeper insights

🧩 Struggle 5: Payroll Nightmares Every Month

❗ What it looks like:

  • Payroll is always late

  • Tax submissions are full of errors

  • Calculating OT, EPF, and SOCSO is a headache

✅ How to fix it:

  • Use MOCHI’s automated payroll system that complies with Malaysian regulations

  • Auto-generate payslips, EA Forms, and LHDN files

  • Easily submit PCB, EPF, and SOCSO without manual data entry

💡 MOCHI: More Than Just a Tool — It’s an SME Growth Partner

MOCHI is not just an HR platform — it’s built for Malaysian SMEs, by people who understand your daily hustle. Here’s what you’ll get:

  • Localised support in English, Bahasa, and Chinese

  • Transparent pricing starting from RM199/month

  • Human customer service, not chatbots or AI auto-replies

🎁 Book a Free Demo — Let’s Future-Proof Your Business

📞 WhatsApp Us: +60-XXX-XXXXXXX
 📧 Email: hello@mochi.my
 🌐 Website: https://mochi.global/

Final Thoughts

The biggest risk to an SME is not the market — it’s staying stuck.

Start improving your internal processes today. Empower your team. Make faster, smarter decisions.

MOCHI — helping your business grow from Small to Strong.


[5 SME Struggles in Malaysia] How MOCHI Helps You Break Through the Bottleneck

By: MOCHI Technology Sdn Bhd

For: Malaysian SME owners, operation managers, HR, and finance leads

Sound Familiar? The Daily Pain of Running an SME in Malaysia

Malaysian SMEs account for 97.4% of total businesses, but many are stuck in a state of survival.

If this sounds like your business, you’re not alone:

👥 Not enough staff, one employee wears three hats

📱 Messy operations — running your company through WhatsApp

🔁 High turnover, never-ending onboarding cost

📉 Zero visibility — decisions made by gut feel

🧾 Payroll & HR done in Excel — full of errors

Don't worry — we’ll break down these problems and show you practical, localised solutions.

🧩 Struggle 1: Not Enough Manpower

❗ What it looks like:

Can’t find people to hire

Everyone is burned out from multitasking

Leave and attendance tracking is manual and outdated

✅ How to fix it:

Use an HR automation system like MOCHI HRMS to handle attendance, leave, payroll, and claims — all in one place

Set clear job scopes and KPIs to prevent duplicated work

Offer flexible hours and support remote work with centralised systems

🎯 Companies using HRMS save up to 30% of HR admin time

🧩 Struggle 2: Broken Processes = Slow Business

❗ What it looks like:

Claims and approvals drag on for weeks

The quotation process is slow and messy

Files are stored on USBs, and leave requests get lost

✅ How to fix it:

Use MOCHI’s cloud-based platform for workflows and approvals

Automate forms and enable real-time progress tracking

Centralise files with role-based access controls

🧩 Struggle 3: High Turnover = High Cost

❗ What it looks like:

New hires quit within 3 months

No clear growth plan for staff

Boss says, “If I have to train one more person, I’ll go crazy.”

✅ How to fix it:

Build a career progression map and OKRs for each role

Use MOCHI’s onboarding toolkit to help new hires integrate faster

Launch a mentorship system to retain knowledge internally

👥 Employees who feel guided are less likely to leave

🧩 Struggle 4: No Data, Just Gut Feeling

❗ What it looks like:

No idea what customers think

No insight into which product makes money

HR decisions are based on rough guesses

✅ How to fix it:

Use MOCHI’s BI module to generate real-time HR, payroll and performance reports

Sync with Power BI or Google Data Studio for deeper insights

🧩 Struggle 5: Payroll Nightmares Every Month

❗ What it looks like:

Payroll is always late

Tax submissions are full of errors

Calculating OT, EPF, and SOCSO is a headache

✅ How to fix it:

Use MOCHI’s automated payroll system that complies with Malaysian regulations

Auto-generate payslips, EA Forms, and LHDN files

Easily submit PCB, EPF, and SOCSO without manual data entry

💡 MOCHI: More Than Just a Tool — It’s an SME Growth Partner

MOCHI is not just an HR platform — it’s built for Malaysian SMEs, by people who understand your daily hustle. Here’s what you’ll get:

Localised support in English, Bahasa, and Chinese

Transparent pricing starting from RM199/month

Human customer service, not chatbots or AI auto-replies

🎁 Book a Free Demo — Let’s Future-Proof Your Business

📞 WhatsApp Us: +60-XXX-XXXXXXX

📧 Email: hello@mochi.my

🌐 Website: https://mochi.global/

Final Thoughts

The biggest risk to an SME is not the market — it’s staying stuck.

Start improving your internal processes today. Empower your team. Make faster, smarter decisions.

MOCHI — helping your business grow from Small to Strong.


25 Jul 2025
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Marketing
5 Budget-Friendly Marketing Hacks for Hair & Beauty Salons

5 Budget-Friendly Marketing Hacks for Hair & Beauty Salons

No ads, no problem — let your salon shine!

Who says only big salons with huge budgets can do marketing? With just a bit of creativity and zero paid ads, your small salon can attract attention, build loyalty, and grow — all without breaking the bank.

Here are 5 smart and budget-friendly marketing ideas to help you do just that 👇

1️. Create an IG-Worthy Photo Spot

Set up a small area with natural lighting, a clean background, and your logo.
 Why? Every customer becomes a brand ambassador when they post a cute “just got my hair done” pic!

Pro Tip: Add a unique hashtag like #HairByLunaStudio to build visibility over time.

2️. Referral Discounts That Work

“Bring a friend and you both get RM5 off”
 Combine it with a simple loyalty card to boost the customer return rate.

One local salon grew its customer base by over 50 people in 2 months using this strategy!

3. Run Seasonal Theme Events

Summer Haircut Festival / 🎃 Spooky Style Week / 💖 Couple Hair Day
Wrap your regular service in a fun, seasonal theme to spark interest and get people talking.

Fun + FOMO = fully booked weekends!

4️. Before & After Pics = Social Proof Gold

📷 With customer consent, post before-and-after photos of haircuts or facial treatments.
 No filters, no models — real transformations sell better than ads.

Authenticity is the new influence. Show it off.

5️. Use WhatsApp Booking + Auto Follow-Ups

Set up quick replies on WhatsApp Business for appointments.
After treatment, send a friendly follow-up like:
 “Thanks for visiting! Love your new look? Leave us a review 😊”

Consistent communication = better reviews = more trust = more customers.


Final Thoughts:

You don’t need fancy decor or paid ads to stand out. With a few honest, human-centred tactics, your small salon can grow a big buzz. Try these 5 hacks — and turn your passion into popularity.

25 Jul 2025