Talent
(Image source:
When it comes to attracting and retaining great talent, companies often focus on external branding—job ads, company awards, or benefit packages. But what truly resonates with potential candidates and even current employees is something much simpler and more human: authentic behind-the-scenes content.
In an age where transparency is currency, showing what happens beyond polished marketing visuals can help build trust, humanize your brand, and strengthen internal culture.
In this article, we explore how behind-the-scenes content not only supports employer branding but also becomes a strategic tool to engage, attract, and retain talent—especially in small to mid-sized organisations.
Behind-the-scenes content gives an inside look into your company’s daily life, people, culture, processes, and stories. Instead of corporate statements, it offers an unfiltered view into:
Office or remote team setups
Real employee interactions and work routines
Candid stories from onboarding, meetings, or events
Workflows, team brainstorming sessions, or lunch outings
Company rituals, bloopers, celebrations, or failures
It helps answer the real questions job seekers and employees care about:
"What’s it really like to work here?"
"Will I feel included and valued?"
"Can I trust this company’s culture?"
Trust is no longer optional—it's foundational. According to LinkedIn’s Employer Brand Statistics:
75% of candidates research a company’s reputation before applying
Job seekers are 2x more likely to accept offers from companies that appear transparent and people-centric
Trust in leadership and culture is a key driver of retention, not just salary
Companies that only showcase highly-polished videos or HR-approved testimonials may appear inauthentic. On the other hand, sharing relatable, raw, and spontaneous BTS content signals honesty—and people respond to honesty.
Here’s how companies can use different types of BTS content to engage talent across the employee lifecycle:
📌Pro Tip: Use a mix of casual phone-shot videos, photos, and short quotes—polished isn’t always better.
(Image source:
You don’t need a production crew to get started. Here's how SMEs and growing teams can create great BTS content on a budget:
✅ Empower Your Employees
Encourage teams to share daily moments or stories. Create an internal Slack or WhatsApp thread to collect them easily.
✅ Use AI Tools or Simple Editors
Platforms like MOCHI AI Studio can turn raw mobile clips into polished videos with subtitles, voiceovers, or translations in minutes.
✅ Start Small but Consistent
Focus on 1-2 content types (e.g., weekly lunch photos or monthly BTS video). Consistency builds familiarity.
✅ Involve HR or Team Leads
Let HR showcase onboarding, training, or engagement events. It’s more credible when leaders are seen participating too.
✅ Always Get Consent
Ensure employees are comfortable and approve their photos/videos being used.
Even if you're hiring passively, BTS content keeps your talent pipeline warm.
Behind-the-scenes content isn’t just a marketing trend—it’s a strategic bridge between how you operate and how others perceive and trust your brand. In today’s transparent, social-first world, showing the real face of your company is what helps you stand out—not just what’s written on your website.
At MOCHI, we believe that building trust starts from within. When your people feel seen and valued, and your audience can see that honesty, talent naturally follows.
📌 Want to explore how digital humans or AI content tools can simplify your employer branding efforts? MOCHI AI Studio helps teams create authentic BTS-style videos even without a full production team.
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LinkedIn Talent Solutions – Employer Brand Statistics
https://business.linkedin.com/talent-solutions/resources/talent-strategy/employer-brand-statistics
Highlights how transparency, employee stories, and authentic content impact candidate decisions.
Glassdoor for Employers – What Job Seekers Want to Know
https://www.glassdoor.com/employers/blog/employer-branding-best-practices/ Insights on what candidates research and how company culture is perceived online.
Harvard Business Review – Why Transparency in the Workplace Matters
https://hbr.org/2021/03/why-transparency-in-the-workplace-matters
Explains how openness and honest communication improve trust and employee engagement.
Content Marketing Institute – How Behind-the-Scenes Content Builds Brand Loyalty
https://contentmarketinginstitute.com/articles/behind-the-scenes-content/
A guide on using BTS content as a tool for authenticity and deeper audience connection.
Forbes – Humanizing Your Brand with Employee-Generated Content
https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/01/humanizing-your-brand-with-employee-generated-content/
Real examples of how internal content from staff helps shape external brand reputation.
(Image source:
https://www.google.com/search?sca_esv=8be39d41f3b8291e&rlz=1C1CHBD_enMY917MY917&biw=1536&bih=703&sxsrf=AE3TifMBgCTrFIAtHbW0ebbkQYnBdUC1cQ:1750384889060&q=Trust&udm=2&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeuYzzFkfneXafNx6OMdA4MQRJc_t_TQjwHYrzlkIauOKj9nSuujpEIbB1x32lFLEvPT3JmO8mWQjm2X3w-eMKXZ0RUYhz1JSpwmiVqRbYKaSUH5IT0DtjseXr7pWbySQW2IansKYxVko0I4Xq9VSCktKDaAksofpR02O_Zlq1OtpJOB00g&sa=X&ved=2ahUKEwitn6Hs8_6NAxXd7jgGHUQtF3kQtKgLegQIDhAB#vhid=yF5YGhWJ9L5wcM&vssid=mosaic )
Behind-the-Scenes Content That Builds Trust in Your Employer Brand
When it comes to attracting and retaining great talent, companies often focus on external branding—job ads, company awards, or benefit packages. But what truly resonates with potential candidates and even current employees is something much simpler and more human: authentic behind-the-scenes content.
In an age where transparency is currency, showing what happens beyond polished marketing visuals can help build trust, humanize your brand, and strengthen internal culture.
In this article, we explore how behind-the-scenes content not only supports employer branding but also becomes a strategic tool to engage, attract, and retain talent—especially in small to mid-sized organisations.
1. What Is Behind-the-Scenes (BTS) Content in a Talent Context?
Behind-the-scenes content gives an inside look into your company’s daily life, people, culture, processes, and stories. Instead of corporate statements, it offers an unfiltered view into:
Office or remote team setups
Real employee interactions and work routines
Candid stories from onboarding, meetings, or events
Workflows, team brainstorming sessions, or lunch outings
Company rituals, bloopers, celebrations, or failures
It helps answer the real questions job seekers and employees care about:
"What’s it really like to work here?"
"Will I feel included and valued?"
"Can I trust this company’s culture?"
2. Why Trust Matters in Today’s Talent Strategy
Trust is no longer optional—it's foundational. According to LinkedIn’s Employer Brand Statistics:
75% of candidates research a company’s reputation before applying
Job seekers are 2x more likely to accept offers from companies that appear transparent and people-centric
Trust in leadership and culture is a key driver of retention, not just salary
Companies that only showcase highly-polished videos or HR-approved testimonials may appear inauthentic. On the other hand, sharing relatable, raw, and spontaneous BTS content signals honesty—and people respond to honesty.
3. Benefits of Behind-the-Scenes Content for Talent Goals
Benefit
Impact on Talent
Builds Human Connection
Helps candidates and employees relate to the people and not just the brand
Shows Real Company Culture
Reinforces your values, rituals, diversity, and daily work environment
Improves Candidate Quality
Attracts talent who align with your company’s style, not just the salary
Increases Internal Pride
Employees feel seen and valued when their stories are shared
Boosts Retention & Belonging
Regular BTS content reinforces transparency and internal trust
4. Examples of Effective Behind-the-Scenes Content
Here’s how companies can use different types of BTS content to engage talent across the employee lifecycle:
Content Type
Description
Talent Impact
“Day in the Life” Stories
Short videos or posts showing employees' daily routines
Helps candidates visualise themselves in the role
Team Brainstorms or Meetings
Snippets of problem-solving or collaboration sessions
Shows transparency, innovation, and team dynamics
First-Day Onboarding Experience
Real stories from new hires
Reduces new hire anxiety and builds empathy
Celebration & Recognition Moments
Birthdays, milestones, shoutouts
Promotes a positive, human-centric work culture
Company “Fails” or Learning Moments
Sharing setbacks or behind-the-scenes bloopers
Builds authenticity and psychological safety
📌Pro Tip: Use a mix of casual phone-shot videos, photos, and short quotes—polished isn’t always better.
5. Tips to Create and Share BTS Content (Even Without a Big Team)
(Image source:
https://www.google.com/search?q=Tips+for+talent&sca_esv=8be39d41f3b8291e&rlz=1C1CHBD_enMY917MY917&udm=2&biw=1536&bih=703&sxsrf=AE3TifO2ZP4JTyEDkdSh64tKrMvmITqnpw%3A1750385035541&ei=i8FUaIvsIPmanesPjr_lmQM&ved=0ahUKEwjL3Y2y9P6NAxV5TWcHHY5fOTMQ4dUDCBE&uact=5&oq=Tips+for+talent&gs_lp=EgNpbWciD1RpcHMgZm9yIHRhbGVudDIEEAAYHjIEEAAYHjIEEAAYHjIGEAAYCBgeMgYQABgIGB4yBhAAGAgYHjIGEAAYCBgeMgYQABgIGB5Ing1Q-ARY5QtwAXgAkAEAmAFToAGrA6oBATe4AQPIAQD4AQGYAgigAu0DwgIGEAAYBxgewgIKEAAYgAQYQxiKBcICBRAAGIAEwgIHECMYJxjJApgDAIgGAZIHATigB-4osgcBN7gH4wPCBwUyLTQuNMgHPA&sclient=img#vhid=fSx4_Ug0B1xLuM&vssid=mosaic)
You don’t need a production crew to get started. Here's how SMEs and growing teams can create great BTS content on a budget:
✅ Empower Your Employees
Encourage teams to share daily moments or stories. Create an internal Slack or WhatsApp thread to collect them easily.
✅ Use AI Tools or Simple Editors
Platforms like MOCHI AI Studio can turn raw mobile clips into polished videos with subtitles, voiceovers, or translations in minutes.
✅ Start Small but Consistent
Focus on 1-2 content types (e.g., weekly lunch photos or monthly BTS video). Consistency builds familiarity.
✅ Involve HR or Team Leads
Let HR showcase onboarding, training, or engagement events. It’s more credible when leaders are seen participating too.
✅ Always Get Consent
Ensure employees are comfortable and approve their photos/videos being used.
6. Distribution: Where and How to Share BTS Content
Channel
Use Case
LinkedIn Company Page
Attract external talent and position company culture
Instagram Stories / Reels
Show fun, spontaneous daily team moments
Internal Newsletter
Reinforce values and appreciation among current staff
Career Page of Website
Add a “Life at [Company]” section with real footage
Recruitment Videos
Enhance job descriptions with visual storytelling
Even if you're hiring passively, BTS content keeps your talent pipeline warm.
Final Word from MOCHI
Behind-the-scenes content isn’t just a marketing trend—it’s a strategic bridge between how you operate and how others perceive and trust your brand. In today’s transparent, social-first world, showing the real face of your company is what helps you stand out—not just what’s written on your website.
At MOCHI, we believe that building trust starts from within. When your people feel seen and valued, and your audience can see that honesty, talent naturally follows.
📌 Want to explore how digital humans or AI content tools can simplify your employer branding efforts? MOCHI AI Studio helps teams create authentic BTS-style videos even without a full production team.
Feedback Section
Did this article help you solve your issue?
Yes
No
How useful was this article to you? (5-point likert scale style)
⭐⭐⭐⭐⭐ Extremely helpful
⭐⭐⭐⭐ Helpful
⭐⭐⭐ Neutral
⭐⭐ Slightly helpful
⭐ Not helpful at all
Condition if click Yes:
🎉 Glad it helped!
Would you like to share what worked well, or how we can make it even better?
Textbox: E.g., “It explained the steps clearly, but I wish it included a video demo.”
Condition if click No:
2. ❗ Sorry, this didn’t help. What didn’t work for you?
(You can select more than one.)
It’s outdated or inaccurate
Hard to understand
Missing key information
Not related to my question
Other: ____________
What could we improve?
Textbox with placeholder: “I was expecting a solution for…”
Submit feedback (button form)
References
LinkedIn Talent Solutions – Employer Brand Statistics
https://business.linkedin.com/talent-solutions/resources/talent-strategy/employer-brand-statistics
Highlights how transparency, employee stories, and authentic content impact candidate decisions.
Glassdoor for Employers – What Job Seekers Want to Know
https://www.glassdoor.com/employers/blog/employer-branding-best-practices/ Insights on what candidates research and how company culture is perceived online.
Harvard Business Review – Why Transparency in the Workplace Matters
https://hbr.org/2021/03/why-transparency-in-the-workplace-matters
Explains how openness and honest communication improve trust and employee engagement.
Content Marketing Institute – How Behind-the-Scenes Content Builds Brand Loyalty
https://contentmarketinginstitute.com/articles/behind-the-scenes-content/
A guide on using BTS content as a tool for authenticity and deeper audience connection.
Forbes – Humanizing Your Brand with Employee-Generated Content
https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/01/humanizing-your-brand-with-employee-generated-content/
Real examples of how internal content from staff helps shape external brand reputation.
(Image source:
When it comes to attracting and retaining great talent, companies often focus on external branding—job ads, company awards, or benefit packages. But what truly resonates with potential candidates and even current employees is something much simpler and more human: authentic behind-the-scenes content.
In an age where transparency is currency, showing what happens beyond polished marketing visuals can help build trust, humanize your brand, and strengthen internal culture.
In this article, we explore how behind-the-scenes content not only supports employer branding but also becomes a strategic tool to engage, attract, and retain talent—especially in small to mid-sized organisations.
Behind-the-scenes content gives an inside look into your company’s daily life, people, culture, processes, and stories. Instead of corporate statements, it offers an unfiltered view into:
Office or remote team setups
Real employee interactions and work routines
Candid stories from onboarding, meetings, or events
Workflows, team brainstorming sessions, or lunch outings
Company rituals, bloopers, celebrations, or failures
It helps answer the real questions job seekers and employees care about:
"What’s it really like to work here?"
"Will I feel included and valued?"
"Can I trust this company’s culture?"
Trust is no longer optional—it's foundational. According to LinkedIn’s Employer Brand Statistics:
75% of candidates research a company’s reputation before applying
Job seekers are 2x more likely to accept offers from companies that appear transparent and people-centric
Trust in leadership and culture is a key driver of retention, not just salary
Companies that only showcase highly-polished videos or HR-approved testimonials may appear inauthentic. On the other hand, sharing relatable, raw, and spontaneous BTS content signals honesty—and people respond to honesty.
Here’s how companies can use different types of BTS content to engage talent across the employee lifecycle:
📌Pro Tip: Use a mix of casual phone-shot videos, photos, and short quotes—polished isn’t always better.
(Image source:
You don’t need a production crew to get started. Here's how SMEs and growing teams can create great BTS content on a budget:
✅ Empower Your Employees
Encourage teams to share daily moments or stories. Create an internal Slack or WhatsApp thread to collect them easily.
✅ Use AI Tools or Simple Editors
Platforms like MOCHI AI Studio can turn raw mobile clips into polished videos with subtitles, voiceovers, or translations in minutes.
✅ Start Small but Consistent
Focus on 1-2 content types (e.g., weekly lunch photos or monthly BTS video). Consistency builds familiarity.
✅ Involve HR or Team Leads
Let HR showcase onboarding, training, or engagement events. It’s more credible when leaders are seen participating too.
✅ Always Get Consent
Ensure employees are comfortable and approve their photos/videos being used.
Even if you're hiring passively, BTS content keeps your talent pipeline warm.
Behind-the-scenes content isn’t just a marketing trend—it’s a strategic bridge between how you operate and how others perceive and trust your brand. In today’s transparent, social-first world, showing the real face of your company is what helps you stand out—not just what’s written on your website.
At MOCHI, we believe that building trust starts from within. When your people feel seen and valued, and your audience can see that honesty, talent naturally follows.
